Target Refuses To Photoshop Models In New Swimwear Campaign

Target Refuses To Photoshop Models In New Swimwear Campaign

Say it with us: FINALLY!

Target has just released a series of photos for their latest swimwear ad campaign, and none of the models has been modified in photoshop in any way.

In short, that means you get to see the real women wearing bathing suits -- stretch marks and love handles and all -- and not some digitally retouched idea of perfection spoon-fed to you by a marketing department.

The campaign features pro skateboarder Lizzie Armanto, dancer Megan Batoon, model Denise Bidot and TV host Kamie Crawford.

“Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices," according to a Target spokespersonTarget spokespersonTarget spokesperson. "We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape.

“It was important to us to use photography that represented their true beauty, without filters."


The photo shoot is already being heralded as a home run, a step in the right direction for advertisers. This reaction is in stark contrast to a Target controversy from 2014, where a model’s ‘thigh gap’ was ridiculously & terribly exaggerated, almost as if a third grader were given an eraser and just scratched out some of the area:


So then, this change is a welcome one. And while – let’s be honest – it’s definitely in part a PR move, it’s great to see a company trying to show women’s bodies as they really are!

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