We all love the poop emoji, but has our love gone too far? Let's be real, you probably wouldn't wear poop. While some may think that idea reeks, H&M is about to make it a reality with what they are calling "poop fabric."
Uh...what? Yeah, you read that right. POOP FABRIC, or clothing made of what comes out the backside of ya'll.
Okay, it is not going to be made of human feces at all. Thank goodness. Instead this sustainable fabric is going to be made from something called cellulose that is found in cow poop. It apparently turns into a pretty nifty, and durable fabric that H&M swears is not only great for the environment, but will also look good.
Which we guess is awesome in many ways. We definitely want more eco-friendly things out there in the world to ensure our lovely world is around much longer than some expect it’ll be, and um...hell yeah we want to look good. Here is the thing though, we have one very important question since this is supposed to made out of one of the worst smelling things on earth.
So it is not going to smell?
No way! There is no a company would actually make something that had you walking around smelling like a stanktastic toilet. Nope, it won't smell at all. Getting the smell out of the way was probably high on their list of "to dos," but number one was making eco-friendly clothing.
The inventor Jalila Essaidi has already started rolling out this poop clothing. Check it out below:
Okay, so it looks good but when will this be in stores? Well, H&M does have some of this going on already (bet you didn’t even realize that new top you bought the other day was made of poop!), but is planning on every single piece of clothing in their stores being made with this new fabric by 2040. So it is a long way until we're actually okay with someone saying our outfit looks shitty, and it being a total positive.