Have you ever put together an outfit in your head thinking it will look good, but when you put it on you end up disappointed? The same goes for makeup.
Even though it's pretty much fluid and experimental, there are still certain things that may flatter a specific face shape but not necessarily look best on another. With that being said, it doesn't mean that there are rules that are strictly set. You can do what you want, but if you want to showcase your best features, follow these tricks!