The talk of how frequent should one wash their jeans has always been baffling. The rumor mill says that it should only be washed on occasion, not after every wear. Some labels advise us to wash them inside out, while there are some brands, like Levi's, that says we should NEVER wash them.
With all these conflicting opinions, one might ask, how often should we actually wash our jeans?!
According to Business Insider, you should wash your jeans when they start to smell, not after every wear. It all depends on how many times you've worn the pair of jeans, and other factors such as how much you sweat, and how dirty the area you live in is. If you use smell as the determining factor, you'll wash your jeans once every two to six months, which is not bad if you ask me.
On a more extreme note, Levi's CEO and President Chip Bergh advocates that you should NEVER wash your jeans.
Disgusting as it may sound, the reason behind it makes actual sense. Washing jeans is just a waste of precious H20, and can potentially damage the material.
"A good pair of denim doesn’t really need to be washed in the washing machine except for very infrequently or rarely," he argues.
Another denim boss weighed in on the matter. Mary Bruno, head of design for J. Brand Jeans suggests that you should aim to wash your jeans every five to six wears because brighteners found in laundry detergents can mess with the color. She also suggests to wash them in cold water to help preserve the dyes for longer.
When it comes to distressed denim, experts at The Laundress, advices that they should be given extra TLC. Ripped jeans should be treated like a delicate item, and should be placed in a mesh bag for protection inside the wash.
All this talk about the proper jean washing is confusing. Ultimately, it's up to you to decide how best to take care of your denim possessions (or any article of clothing for that matter). If the scent can raise the dead after a smell test, then it's probably due for a good ol' washing.