It's been a rollercoaster year for singing sensation Selena Gomez but it seems she always lands on top.
The 24-year-old pop star recently unveiled her new hairdo and Coach has confirmed Gomez is the new face of the brand's fall campaign where she'll work on a special design project with creative director Stuart Vevers.
"I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation's support of Step Up," Gomez said in a statement. "On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me."
Back in August, Gomez announced she was taking time off to deal with anxiety and depression after being diagnosed with Lupus.
Then last month, Gomez pulled on the heartstrings of the world in her touching acceptance speech at she took home the title of favorite female artist in the Pop/Rock categories at the American Music Awards.
"I kept it all together enough to where I would never let you down but I kept it too much together to where I let myself down," she said, fans applauded Gomez for her honesty.
In addition to appearing in Coach's upcoming ad campaigns and on social media, Gomez will team up with the Coach Foundation in its work with Step Up, an organization empowering girls in underserved communities.
Page Six sources said the deal is worth an estimated $10 million.